builder staging


Builder staging, also known as new build or spec home staging, is a specialized type of property staging that is tailored for newly constructed homes or housing developments. In this context, "builder" refers to a property developer or construction company that builds and sells homes. Builder staging involves furnishing and decorating a new build home or spec home to showcase the property's layout, design, and features to potential buyers.

The main objective of builder staging is to highlight the home's potential and provide inspiration for potential buyers. Builders may work with professional home staging companies to create a cohesive and appealing design for their new build homes. The staging company will select appropriate furniture, decor, and accessories to enhance the property's features and create a welcoming environment. The goal is to showcase the property's potential and encourage potential buyers to visualize themselves living in the space.

At The OG Interiors, we specialize in the art of builder home staging, with a keen focus on new build and spec homes. We understand that while many builders have their own design teams for model homes, spec homes often require that extra touch of magic to captivate potential buyers. Our expertise lies in transforming these blank canvases into alluring dream homes. With an eye for detail and a commitment to enhancing the unique character of each property, we take pride in elevating empty spaces, adding warmth, and maximizing the visual appeal of your spec homes. Whether it's creating a cozy atmosphere in the living room, highlighting the functionality of a kitchen, or bringing life to bedrooms, our staging professionals ensure that every corner of your spec home tells a compelling story. Let us turn your spec homes into irresistible showpieces that leave a lasting impression on buyers.

An image depicting a living room, dining room, entryway with staged furniture and decor

how to Maximize Your Sales Potential with the og interiors Expert Staging team

At The OG Interiors, we understand the importance of presenting newly constructed homes in the best possible light to attract potential buyers and accelerate sales. With a dedicated team of experienced professionals, we have a deep understanding of the market and can tailor our staging strategies to effectively target your specific audience. We have the expertise to transform any space into an inviting and visually stunning environment while showcasing the unique features and craftsmanship of each property. From concept to completion, we meticulously curate and arrange furniture, decor, and accessories that complement the style and architecture of the home, creating an inviting and aspirational atmosphere. We have access to a wide selection of high-quality furnishings and decor, allowing us to create a cohesive and stylish look that appeals to prospective buyers. Moreover, our attention to detail and commitment to personalized service ensures that we exceed your expectations. With our builder-focused approach, we aim to maximize the visual impact of each property, drive buyer interest, and ultimately help builders achieve their sales goals efficiently and effectively.  By partnering with The OG Interiors, you can benefit from our professionalism, creativity, and proven track record of successful staging projects. Let us help you transform your properties into irresistible showcases that leave a lasting impression on prospective buyers.

Curious about our builder staging services? Please take a look at our pricing page to view our staging packages, each with varying levels of features and services to suit different needs and budgets. Let's work together to elevate your property's presentation and create alluring spaces that captivate potential buyers. Connect with us today to get started!

new build and spec home staging process

At The OG Interiors, we've honed a streamlined process for staging new build and spec homes, ensuring an enticing presentation that captures the attention of potential buyers. Our journey will look very similar to our vacant staging process, which begins with an initial consultation where we will meet with you at your property. We take into account the architectural style, location, and any special features that deserve highlighting. Once the initial consultation is complete, we will provide a detailed contract outlining all aspects of the staging plan, including the scope of work, timeline, and costs.

Our invoices are straightforward and transparent, and we strive to provide our clients with the best possible value. We understand that timing is crucial in the real estate industry, and we work closely with our clients to schedule the staging date to ensure a smooth and timely execution of the plan.

From there, our experienced team crafts a customized staging plan that highlights the property's best features while maximizing its potential. We consider factors such as color palettes, furniture styles, and decor aesthetics to create a cohesive and inviting atmosphere. We will then bring the staging vision to life, carefully curating and placing furniture, art and decor to enhance the property's appeal. Our ultimate aim is to create an inviting and inspiring environment that resonates with prospective buyers.

By adhering closely to this well-honed process, we ensure that new build and spec homes are expertly staged to perfection, leaving a lasting impression on potential buyers and elevating their sales potential to new heights.

Once the property has been successfully sold, our commitment continues with an efficient de-staging process. Our experienced team will promptly remove all staging items, leaving the property in pristine condition. At The OG Interiors, we take pride in providing the highest level of service and meticulous attention to detail, ensuring a stress-free and seamless staging experience that helps with the successful sale of your spec homes.
  • Consultation - meet to assess the property, target market, and specific requirements to determine the staging approach
  • Contract - prepare a contract outlining the scope of work, timeline, staging fees, and terms and conditions. Ensure both parties sign the contract before proceeding
  • Design - create a comprehensive staging plan tailored to the property's specific needs, including furniture placement and decor choices
  • Staging Day - deliver, installation/set up of staging furniture, art, and decor
  • De-staging - removal of all staging items once the property has sold
An image depicting a staged primary bedroom with furniture and artwork

the difference in staging a model home vs a new build or spec home

Model home staging and new build or spec home staging differ in their objectives and approach. Model home staging aims to showcase the full potential of a home to prospective buyers. It focuses on creating an aspirational and immersive experience by incorporating high-quality furnishings, stylish decor, and personalized touches that reflect the target market's preferences. Model home staging puts emphasis on highlighting the various functional spaces and features of the property, such as open floor plans, upgraded finishes, and unique architectural elements. Model home staging is typically accomplished by builder employed design team.

On the other hand, new build and spec home staging focuses on presenting a vacant property in its best light, with the purpose of attracting potential buyers or renters. It aims to create a visually appealing and inviting atmosphere by strategically placing furniture, artwork, and decorative items to highlight the home's layout and potential usage. New build and spec home staging often focuses on neutral and universally appealing designs to appeal to a broader audience. This is very similar to vacant staging for pre-owned homes, and this allows us to have a simple pricing structure to accommodate both vacant pre-owned homes as well as new build and spec homes.

Overall, while both types of staging share a common goal of enhancing a property's appeal, model home staging emphasizes a personalized, aspirational experience, while new build and spec home staging aims to showcase the property's potential to a wider range of potential buyers.